What to Buy in Florence, Italy: Our Favourite Souvenirs

Wondering what to buy in Florence, Italy?

On this webpage, we share what we love to purchase in Florence, after exploring every corner of the city and uncovering the best finds.

Here, you'll find suggestions for amazing Florence gifts for your loved ones—or something to pamper yourself—ranging from a pack of cantucci cookies to natural fragrances, a piece of gold jewelry or artisan marbled creations — signature Florentine craft.

Throughout the text, we highlight great stores to shop at, mostly small, family-run businesses.

1. Top Florence foodie souvenirs: Pasta, salami, sweets, and more

Florence really is one of those places where edible souvenirs beat almost anything else—you’ll enjoy them long after the trip ends, and they travel surprisingly well if you choose wisely.

Start with the classics. You can’t go wrong with Tuscan olive oil, aged balsamic vinegar, and Parmigiano Reggiano—just make sure they’re vacuum-sealed for travel.

Dry goods like artisanal pasta, spice blends, and cantucci (almond biscuits) are ideal because they’re lightweight and durable. Pair cantucci with a small bottle of dessert wine if you want a more complete gift.

Our bakery pick, Leonardo Firenze, is a great call. Cantucci and brutti ma buoni are exactly the kind of hyper-local treats that feel special without being fragile. Pistachio versions are a smart choice—they’re less common outside Italy.

For chocolate, Venchi is reliable and gift-friendly. Their gianduiotto (hazelnut chocolate) is particularly tied to northern/central Italy, so it feels more “authentic” than generic chocolate bars. Just be mindful of heat if you’re travelling in warmer months.

If you want something a bit different, La Via del Tè is a nice twist. Tea isn’t the first thing people associate with Florence, which actually makes it a more unique souvenir—especially with their elegant tins and blends.

For one-stop shopping, Eataly Firenze and Mercato Centrale are practical. Eataly is more curated and polished; Mercato Centrale feels more local and exploratory. If you enjoy browsing and discovering small producers, Mercato wins.

And if you want a more authentic, less tourist-heavy vibe, Sant'Ambrogio Market is exactly that. Specialty stalls like truffle shops are worth prioritizing—truffle oils, spreads, or salts are compact and very “Italian.”

2. Organic fragrances and skincare souvenirs from Tuscany

Natural cosmetics are one of Florence’s most elegant souvenirs—thoughtful, easy to pack, and infused with classic Tuscan ingredients like herbs, citrus, and florals. From skincare to perfumes and beautifully wrapped soaps, they make perfect gifts (or a treat for yourself).

Here are a few standout spots to explore:

Erboristeria De Herbore
A cosy herbal shop near the Bargello offering natural shampoos, creams, essential oils, and wonderfully scented soaps. A great place for small, affordable gifts.

Officina Profumo-Farmaceutica di Santa Maria Novella
A historic Florentine gem that feels like stepping into a perfume museum. Known for luxurious fragrances, skincare, and herbal remedies—perfect for a truly special souvenir.

L’Erbolario
Ideal if you’re shopping on a budget. Offers high-quality natural cosmetics, fragrances, and beautifully packaged gift sets.

Dr. Vranjes Firenze
Famous for its signature home fragrances—you’ll smell it before you see it. A great stop for elegant scents and unique gifts.

3. Handmade ceramic souvenirs from Florence that last

Florence is famous for its handmade ceramics—colourful, hand-painted pieces that bring a touch of Tuscany into your home. From plates and bowls to decorative items, they’re beautiful, practical souvenirs that feel truly local.

Here are a few great places to browse:

MG Design
Bright, playful ceramics with a modern twist.

Ceramiche Artistiche Migliori
Classic, traditional Florentine designs.

Le Mie Ceramiche
Known for detailed, hand-painted pieces.

Ceramiche d’Arte Parrini
Timeless Tuscan style and craftsmanship.

Also worth a look: La Botteghina del Ceramista and Sbigoli Terrecotte, both full of character and local charm.

If you’re near Santa Maria Novella, check the nearby square for small artisan stalls with more affordable finds.

4. Florence’s best floral souvenirs

Flowers are a timeless way to celebrate a special moment—and in Florence, they feel even more meaningful (the city’s name comes from “to bloom”). From elegant bouquets to floral-inspired gifts, you’ll find plenty of beautiful options.

Here are two lovely spots to consider:

Floruit
A stylish floral concept boutique offering preserved roses, artistic arrangements, candles, fragrances, and ceramics—perfect for a unique, design-forward gift.

I Fiori della Signoria
A charming local florist known for fresh blooms and custom bouquets. Ideal for romantic surprises or special occasions, with easy pre-order options.

5. Marbled paper and handcrafted stationery souvenirs from Florence

For a truly unique Florence souvenir, skip the usual and go for artisanal paper goods. The city is famous for its marbled paper—beautiful, flowing patterns that turn everyday items into little works of art.

Here are some wonderful places to explore:

Riccardo Luci
A hidden artisan workshop filled with marbled notebooks, frames, boxes, and paper—charming, affordable, and one-of-a-kind finds.

Il Papiro
A Florentine classic for marbled paper, writing sets, and elegant stationery.

Il Torchio di Erin Ciulla
Known for handcrafted journals and traditional bookbinding techniques.

Alberto Cozzi Rilegatore Firenze
A historic workshop specialising in fine bookbinding and decorative paper goods.

6. Handmade Florentine leather goods for every style

If you’re into leather, Florence is hard to beat. From buttery-soft jackets to handcrafted bags and small accessories, it’s one of the best places to bring home something stylish and long-lasting.

Here are a few great spots to check out:

Furò e Punteruolo
A small artisan workshop known for handcrafted leather goods with a unique, personal touch.

The Bussetto Florence
Famous for its seamless leather technique—perfect for elegant wallets and compact gifts.

Bottega Velasca
Great for high-quality Italian leather shoes that balance style and comfort.

Derricks Firenze
A go-to for classic leather jackets and timeless pieces made in Italy.

Mannina
Known for luxury leather bags and accessories with refined craftsmanship.

Tip: leather jackets and bags can be an investment, but Florence quality is excellent—and many shops offer custom sizing for the perfect fit.

7. Beautiful handmade jewelry from Florence’s best goldsmiths

Florence is great for buying beautiful hand-designed jewelry, with many peaceful shops to explore. We would advice shopping away from the Ponte Vecchio. There are wonderful, small jewelry shops scattered throughout the city. Look for one in a less touristy area.

For unique, Renaissance-style pieces, check out Alessandro Dari, where everything is handmade (though a bit pricey).

At Casa Orafo, you can watch goldsmiths work their magic. For something more affordable, Giovanni Raspini offers silver items, charms, bracelets, and even home decor.

Oro Due - this family-owned store is a true gem, selling unique beautiful jewellery at reasonable prices.

If you want to spend less, try Fiori del Tempo on Via del Corso for creative silver jewelry at good prices. Or visit the historic Torrini shop in Piazza Duomo, which has both classic and modern pieces.

Cellini Gold (Piazza di Santa Croce) - go here if you want to buy a pair of golden earrings, a necklace or a golden ring; the staff is friendly and helpful, prices are competitive and products are of high-quality.

8. Silk products - soft, elegant and uniquely Florentine

The beautiful silk is one of the best Florentine gifts. Make sure to visit Antico Setificio Fiorentino, Italy's last silk mill. Buying a silk scarf in Florence lets you bring home a piece of this lovely fabric.

Florentine silk is elegant and top-quality, with each item showing the rich history and skilled craftsmanship of local artisans.

A silk scarf from Florence is more than just a fashion item; it's a symbol of the city's long tradition in silk-making, combining rich texture with detailed design. It’s a timeless souvenir that captures the essence of Florence's beauty and skill.

9. Designer clothes, shoes and bags

Florence is a dream for luxury fashion lovers, with elegant streets lined by iconic Italian and international designers. Whether you’re browsing high-end boutiques or hunting for outlet deals, there’s something for every style.

Here are the key areas to explore:

Via de' Tornabuoni
The heart of luxury shopping in Florence, home to fashion houses like Gucci and Salvatore Ferragamo, along with Prada, Fendi, and Armani.

Via della Vigna Nuova
A refined street just nearby, known for elegant boutiques and brands like Louis Vuitton and Emilio Pucci.

Via dei Calzaiuoli
A lively central street connecting major landmarks, with a mix of designer labels and premium Italian fashion.

Borgo dei Greci & Borgo dei Pitti
Smaller, more intimate streets with select boutiques and a quieter shopping experience.

Oltrarno (Pitti District)
A stylish area near Palazzo Pitti, known for artisan ateliers and fashion events like Pitti Uomo.

The Mall Firenze
An upscale outlet just outside the city, perfect for scoring brands like Saint Laurent at reduced prices.

10. Classic Italian kitchen gifts you’ll love from Florence

If you love cooking, Florence is full of beautiful, practical kitchen souvenirs that bring a bit of Tuscany into your home. From olive wood utensils to handmade textiles, these pieces are both useful and full of character.

Here are some great spots to browse:

Bartolini
A classic stop near the Duomo for quality kitchen tools and olive wood pieces like spoons and cutting boards.

Annibali-Chiti
Right by Mercato Centrale, this shop offers a lovely selection of traditional kitchenware—perfect for picking up a rustic tagliere (cutting board).

Ratafià
A unique concept store near Piazza Tasso with handmade aprons and kitchen textiles crafted from natural, eco-dyed fabrics.

Coin Firenze
A department store near Uffizi Gallery where you’ll find a wide range of Italian cookware and kitchen accessories.

What to buy in Florence, Italy cheap

A perfect budget-friendly gift from Florence: artisanal cantucci cookies

• A beautifully wrapped natural soap – One of the most affordable souvenirs from Florence. We found a lovely one at Erboristeria De Herbore on Via del Proconsolo 43R, just steps from the Bargello Museum. A small bar costs around €4–€5.
  
  
• Pack of cantucci or brutti ma buoni cookies – A nice bag filled with these cookies makes a tasty and affordable Florentine gift that everyone will love. Leonardo Firenze on Via dei Macci sells handcrafted cookies starting from €6, depending on the weight. Our favourite are the pistachio brutti ma buoni—crunchy, nutty, and impossible to eat just one!
  
  
• A pack of dry pasta and a pesto jar – Together, these cost around €10, making them an affordable Florentine souvenir. Choose from traditional Tuscan pasta shapes like busiate (spiral-shaped), bucatini (thick spaghetti with a hole), pici (pasta nests), and gigli (lily-shaped pasta). Stop by Eataly (Via dei Martelli 22R, near the Duomo) for a wide selection of pastas and pestos.
  
  
• Parmigiano and salami – This classic combo makes a great, affordable gift from Florence, especially for food lovers. At Mercato Centrale, vendors will cut the Parmigiano to your liking, and you can choose your favourite salami.

No space in your bag? Order Florence souvenirs online instead

Tuscan olive oil producers ship their products to customers around the world

Don’t worry if you didn’t grab your Florence souvenir while you were there—lots of local shops sell their products online and ship worldwide, so you can still bring a little piece of Florence home.

This is especially handy if you had your eye on some quality Chianti wine or olive oil but didn’t want to deal with packing bottles in your suitcase. Many shops will wrap everything up safely and ship it straight to your door.

While we wait for our next trip to Italy, we order Venchi chocolate online to enjoy a little indulgence in the meantime.

Florence’s quieter side streets hide the real magic — tiny, family-run stores filled with one-of-a-kind souvenirs you won’t find anywhere else

Business hours of stores in Florence

In Florence’s city center, most shops stay open throughout the day.

Outside downtown, many follow a traditional schedule—opening around 9–10 AM, closing for lunch, then reopening mid-afternoon until about 7:30–8 PM.

Shops are typically open Monday to Saturday and closed on Sundays, so it’s worth checking hours in advance.

Most places accept cash and credit cards, but smaller shops may prefer cash—carry some euros just in case.

After choosing what to buy, it’s worth planning your sightseeing alongside budget-friendly Florence activities to make the most of your trip.

Continue planning your trip to Italy

Florence on a budget • Things to do in Florence • Rome to Florence day trip • Best Bologna food tours

Find your perfect stay in Florence!

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