What to Buy in Florence, Italy: Our Favourite Souvenirs

Wondering what to buy in Florence?

We visit the city several times a year and have explored every corner to uncover the best picks— from affordable treats like artisanal cantucci and natural soaps to splurge-worthy items like handmade leather shoes, designer bags, and local gold jewelry. Not to mention Italy’s praised olive oil and high-quality Tuscan wine.

Whether you're on a budget or ready to indulge, this guide to Florence souvenirs has something special for every shopper.

1. Top Florence foodie souvenirs: Pasta, salami, sweets, and more

When it comes to souvenirs from Florence, food is always a winner—and honestly, our top pick.

This city is a paradise for food lovers, and bringing home authentic Italian treats is the perfect way to keep the experience going. Stock up on dry pasta, traditional sauces, artisanal cheeses, salami, Tuscan olive oil, locally roasted coffee, fine chocolates, cantucci, and regional spices.

Whether for gifts or your own kitchen, these goodies are a delicious reminder of your time in Florence.

Florence’s best spots for gourmet souvenirs:

• Leonardo Firenze - A cute bakery on Via dei Macci, near Mercato Sant’Ambrogio. Their handmade treats are delicious—don’t miss the cantucci or the brutti ma buoni (the pistachio ones are our favourite!). You can sample before buying, and the small 100 g bags make an easy, affordable gift from Florence at €6. Their panettoni and colombe are also amazing.
  
  
• Venchi Chocolates - Ideal for buying gifts for chocolate lovers. This Italian chocolatier is famous for creamy cremino, nutty gianduiotto, and pistachio-filled delights. They also offer beautifully wrapped chocolate gift boxes and indulgent chocolate spreads. You’ll find them at Via dei Calzaiuoli 65R, Via Calimaruzza 18, or inside Santa Maria Novella station—perfect for a quick treat on the go.
  
  
• La Via del Tè - Stylish Florence shop known for premium blends you won’t find anywhere else. Their teas come in elegant packaging, perfect for gifting. Along with unique teas, they carry lovely teapots, mugs, and tins. Check out their main store near Piazza della Signoria (Via della Condotta 28R), or stop by their other locations on Via Santo Spirito or Piazza Lorenzo Ghiberti.
  
  
• Eataly Shop - A foodie’s paradise just north of the Duomo. Packed with Italian gourmet treasures—from focaccia and artisan cheeses to aged balsamic and olive oil—it’s perfect for gifts or treating yourself.
  
  There’s also an impressive wine selection (around 700 labels!), plus a café and full-service restaurants if you get hungry while browsing. A jar of pesto and a pasta pack make an ideal souvenir from Florence.
  
  
• Mercato Centrale – just steps from the Basilica di San Lorenzo – is a lively indoor market offering high-quality Italian food products. We love picking up aged Parmigiano Reggiano, handcrafted salami from small producers, extra-virgin olive oil, and gourmet pasta—some of our favourite foodie finds in Florence.
  
  Fresh pasta and gnocchi you'll find here are perfect for cooking a proper Italian meal back at your accommodation.
  
  
• Sant'Ambrogio Market, located in the charming Santa Croce neighbourhood, offers a more local and authentic experience. We love stopping by La Botteghina dell'Augusta di Aglietti Leonardo, famous for its truffle products. Another must-visit is Il Cernacchino, where you’ll find an excellent selection of bulk foods, canned goods, and other regional specialties.
  

2. Organic fragrances and skincare souvenirs from Tuscany

All over Florence, you’ll find shops selling authentic natural cosmetics made with the finest Tuscan ingredients. From facial creams and body lotions to beautifully scented soaps and fresh perfumes with floral and citrus notes—the options are endless.

Where to buy fragrances and natural cosmetic in Florence:

• Erboristeria De Herbore (Via del Proconsolo 43R, near the Bargello) - A cosy shop specialising in natural products, from shampoos and face creams to organic essential oils and perfumes. Their beautifully wrapped soaps smell incredible, and the friendly staff make it a pleasure to browse—perfect for thoughtful gifts.
  
  
• Officina Profumo-Farmaceutica di Santa Maria Novella (Via della Scala, near the train station) - A historic Florentine institution that feels like a fragrant museum. You can sample perfumes, skincare, oils, and herbal remedies, with knowledgeable staff to guide you. Ideal for a luxurious and memorable gift.
  

• L’Erbolario (Via del Corso 23R) - A great option for shopping in Florence on a budget, offering high-quality natural cosmetics, creams, lotions, and fragrances. The staff are very welcoming, and the gift wrapping is beautiful.
  
  
• Dr. Vranjes (three locations around Florence) - Known for their signature home and car fragrances—you’ll smell the shop before you see it. They also carry a small selection of perfumes and skincare, making it an easy stop for a unique and elegant gift.
  
  

3. Handmade ceramic souvenirs from Florence that last

Florence is famous for its beautiful, handmade ceramics, and exploring the city’s ceramic shops is a treat in itself.

From colourful plates and bowls to hand-painted cups and decorative pieces, Florentine ceramics are the perfect way to bring a little piece of Tuscany back home.

Where to buy ceramics in Florence:

• MG Design – Via Ghibellina, 119R (bright, playful designs)
• Ceramiche Artistiche Migliori – Via de’ Benci, 39R (traditional styles)
• Le Mie Ceramiche – Via Giuseppe Verdi, 8R (beautiful hand-painted details)
• Ceramiche d’Arte Parrini – Via de’ Cimatori, 34R (classic Tuscan charm)

Also worth a visit are La Botteghina del Ceramista (Via Guelfa, 5R) and Sbigoli Terrecotte (Via Sant’Egidio, 4R), both full of character and local craftsmanship.

If you’re near the Santa Maria Novella train station (the main hub for trains to Rome, Siena, or Milan), check out the artisan stands in Piazza di Santa Maria Novella—you might find some cute and affordable ceramic souvenirs!

Whether you're looking for something practical or purely decorative, Florentine ceramics make unforgettable, one-of-a-kind gifts or keepsakes from your trip.

Read also: What to Eat in Florence

4. Florence’s best floral souvenirs

Looking to surprise someone special or celebrate a meaningful moment during your trip? Flowers are always a timeless gift—and in Florence, they’re extra special.

Fun fact: the name "Florence" comes from florere, which means “to bloom”—so it’s no wonder the city is full of beautiful flower shops!

Across the city, you’ll find lovely boutiques offering fresh bouquets, floral arrangements, plants, and even flower-inspired home gifts.

Where to buy floral gifts in Florence:

• Floruit (Via dei Fossi 3R, near Ponte alla Carraia) - A stylish flower concept boutique offering preserved roses, elegant arrangements, candles, fragrances, ceramics, and art. Beautiful, thoughtful gifts—and very hard to leave empty-handed.
  
  
• I Fiori della Signoria (Via della Condotta 27R) - A charming local flower shop with fresh blooms. The friendly owner is happy to create custom bouquets exactly to your taste. Perfect for surprises or Florence wedding flowers, with pre-ordering available for easy pickup.

5. Marbled paper and handcrafted stationery souvenirs from Florence

Looking for a truly unique souvenir from Florence? Skip the usual and go for something artistic—paper goods and stationery!

Florence is famous for its beautiful marbled paper, a traditional Italian technique that creates flowing, stone-like patterns in rich, elegant colours.

One of the most iconic styles is Florentia paper, known for its floral, decorative designs that make any item feel like a little work of art.

Where to buy marbled paper in Florence:

During one of our strolls between Casa di Chiara, our Florence apartment, and the Centro Storico, we stumbled upon Riccardo Luci’s artisan workshop at Via del Parione 35R—a real gem!

His shop is filled with handcrafted treasures like marbled notebooks, book covers, photo frames, wallets, and gorgeous sheets of marbled paper. We even found a heart-shaped marbled jewelry box for just €10—an affordable and elegant souvenir!

More great paper shops in Florence:

• Il Papiro – a classic for marbled paper and writing sets
• Il Torchio di Erin Ciulla – known for handcrafted journals and bindings
• Alberto Cozzi Rilegatore Firenze – a historic bookbinding and paper workshop

Whether you're into journaling, sending handwritten notes, or just love beautiful keepsakes, Florentine paper goods are lightweight, meaningful, and perfect to pack—making them some of our favourite Florence souvenirs.

6. Handmade Florentine leather goods for every style

If you’re into leather, Florence is basically a dream come true. Just wandering around the markets and shops, you’ll find everything from beautiful handcrafted leather bags in Florence to soft, buttery leather jackets made right here in Tuscany.

Want something that really stands out? Pick up a Florentine leather jacket—they’re known for their quality, perfect fit, and that amazing soft feel. Many shops even do custom sizing, so you can get one made just for you.

Looking for smaller, easy-to-carry souvenirs? Handmade leather wallets, belts, and keychains are classic Florence leather souvenirs that make great gifts.

And if shoes are your thing, don’t miss the chance to grab a pair of handmade Italian leather shoes—stylish, comfy, and built to last.

Where to buy leather products in Florence:

• Furò e Punteruolo
• The Bussetto Florence
• Bottega Velasca
• Derricks Firenze
• Mannina
  
  

7. Beautiful handmade jewelry from Florence’s best goldsmiths

Florence is great for buying beautiful hand-designed jewelry, with many peaceful shops to explore. We would advice shopping away from the Ponte Vecchio. There are wonderful, small jewelry shops scattered throughout the city. Look for one in a less touristy area.

For unique, Renaissance-style pieces, check out Alessandro Dari, where everything is handmade (though a bit pricey).

At Casa Orafo, you can watch goldsmiths work their magic. For something more affordable, Giovanni Raspini offers silver items, charms, bracelets, and even home decor.

Oro Due - this family-owned store is a true gem, selling unique beautiful jewellery at reasonable prices.

If you want to spend less, try Fiori del Tempo on Via del Corso for creative silver jewelry at good prices. Or visit the historic Torrini shop in Piazza Duomo, which has both classic and modern pieces.

Cellini Gold (Piazza di Santa Croce) - go here if you want to buy a pair of golden earrings, a necklace or a golden ring; the staff is friendly and helpful, prices are competitive and products are of high-quality.

8. Silk products - soft, elegant and uniquely Florentine

The beautiful silk is one of the best Florentine gifts. Make sure to visit Antico Setificio Fiorentino, Italy's last silk mill. Buying a silk scarf in Florence lets you bring home a piece of this lovely fabric.

Florentine silk is elegant and top-quality, with each item showing the rich history and skilled craftsmanship of local artisans.

A silk scarf from Florence is more than just a fashion item; it's a symbol of the city's long tradition in silk-making, combining rich texture with detailed design. It’s a timeless souvenir that captures the essence of Florence's beauty and skill.

9. Designer clothes, shoes and bags

Florence is a dream destination for luxury fashion lovers. For high-end shopping, head to Via de' Tornabuoni, the elegant heart of Florentine style and home to iconic fashion houses like Gucci and Salvatore Ferragamo.

Along this prestigious street, you’ll also find renowned brands such as Prada, Fendi, and Armani, as well as international fashion and jewellery boutiques. 

Here are more great locations for designer clothes in Florence:

• Via della Vigna Nuova
  Just steps from Via de’ Tornabuoni, this refined street is known for elegant boutiques and Italian luxury brands, including Pucci, Louis Vuitton, and high-end ready-to-wear stores.
• Via dei Calzaiuoli
  One of Florence’s main shopping streets connecting the Duomo and Piazza della Signoria. You’ll find a mix of designer labels and premium Italian fashion brands in a lively, central setting.
• Borgo dei Greci & Borgo dei Pitti
  These smaller streets near Piazza della Signoria and the Oltrarno area are home to select designer boutiques and exclusive fashion shops, often less crowded and more intimate.
• Pitti District (Oltrarno)
  Close to Palazzo Pitti, this area blends fashion history with contemporary style. It’s especially famous during Pitti Uomo, when Florence becomes a global fashion capital.
• The Mall Firenze (Luxury Outlet)
  Located just outside the city, this upscale outlet features brands like Gucci, Prada, Saint Laurent, Ferragamo, and more — ideal for luxury shopping at reduced prices.
  
  

10. Classic Italian kitchen gifts you’ll love from Florence

While savouring Chianti and fresh pici pasta, don’t miss out on the amazing Florence kitchen souvenirs that bring the magic of Italian cooking home.

For food lovers, Florence is a treasure trove of artisan Italian cooking tools and handcrafted kitchenware from Florence that add authentic Tuscan flair to any kitchen.

Start with Tuscan olive wood utensils—each one unique, smooth, and subtly fragrant. Spoons, cutting boards, and salad servers are perfect Florence souvenirs that capture rustic charm.

Where to buy kitchen products in Florence:

• Stores selling kitchen staff in Florence, that we love are: Bartolini on Via dei Servii (close to the Duomo) and Annibali-Chiti on Via dell'Ariento, directly across from the Mercato Centrale. We bought a small cutting board (tagliere in Italian) made from local olivewood. If you've not seen things made of olive wood, it can be a very pretty wood, with colourful swirls and eye-catching figure.
  
  
• Ratafià, located near Piazza Tasso, is a concept store and laboratory offering handmade aprons and kitchen accessories, all crafted from natural fabrics and dyed with eco-friendly colours.
  
  
• We love to visit Coin Department store (a short hop from the Uffizi), where you'll find a range of Italian kitchenware and cookware on the top floor.
  
  

What to buy in Florence, Italy cheap

A perfect budget-friendly gift from Florence: artisanal cantucci cookies

Florence may be famous for luxury fashion and fine leather, but it's also full of affordable shopping options perfect for travellers on a budget.

Across the city's markets, small boutiques, and souvenir shops, you'll find a huge variety of low-cost Florence souvenirs with local charm.

Top cheap Florentine souvenirs:

• A beautifully wrapped natural soap – One of the most affordable souvenirs from Florence. We found a lovely one at Erboristeria De Herbore on Via del Proconsolo 43R, just steps from the Bargello Museum. A small bar costs around €4–€5.
  
  
• Pack of cantucci or brutti ma buoni cookies – A nice bag filled with these cookies makes a tasty and affordable Florentine gift that everyone will love. Leonardo Firenze on Via dei Macci sells handcrafted cookies starting from €6, depending on the weight. Our favourite are the pistachio brutti ma buoni—crunchy, nutty, and impossible to eat just one!
  
  
• A pack of dry pasta and a pesto jar – Together, these cost around €10, making them an affordable Florentine souvenir. Choose from traditional Tuscan pasta shapes like busiate (spiral-shaped), bucatini (thick spaghetti with a hole), pici (pasta nests), and gigli (lily-shaped pasta). Stop by Eataly (Via dei Martelli 22R, near the Duomo) for a wide selection of pastas and pestos.
  
  
• Parmigiano and salami – This classic combo makes a great, affordable gift from Florence, especially for food lovers. At Mercato Centrale, vendors will cut the Parmigiano to your liking, and you can choose your favourite salami.

No space in your bag? Order Florence souvenirs online instead

Tuscan olive oil producers ship their products to customers around the world

Don’t worry if you didn’t grab your Florence souvenir while you were there—lots of local shops sell their products online and ship worldwide, so you can still bring a little piece of Florence home.

This is especially handy if you had your eye on some quality Chianti wine or olive oil but didn’t want to deal with packing bottles in your suitcase. Many shops will wrap everything up safely and ship it straight to your door.

While we wait for our next trip to Italy, we order Venchi chocolate online to enjoy a little indulgence in the meantime.

Florence’s quieter side streets hide the real magic — tiny, family-run stores filled with one-of-a-kind souvenirs you won’t find anywhere else

A couple of tips for Florence souvenir shopping:

Business hours of stores in Florence

Business hours of stores in Florence - In Florence’s city center, shops usually stay open all day without closing for lunch.

Outside downtown, many follow the traditional schedule: opening around 9 AM. or 10 AM, closing for lunch at 1 AM, and reopening around 3 PM or 4 PM, with most closing by 7:30 PM or 8 PM.

Shops are generally open Monday through Saturday and closed on Sundays. It’s a good idea to check opening hours before heading out.

Paying in cash or by a credit card

Most Florence shops accept both cash and major credit cards, though small stores and markets may prefer cash, so it’s smart to carry some Euros. If you pay in cash, you may need to ask for a receipt, as it’s not always given automatically.

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