What to Buy in Florence, Italy - Best Florence Souvenirs

Wondering what to buy in Florence?

We visit the city several times a year (👉 check out our travel diary!) and have explored every corner to uncover the best picks— from affordable treats like artisanal cantucci and natural soaps to splurge-worthy items like handmade leather shoes, designer bags, and local gold jewelry.

Whether you're on a budget or ready to indulge, this guide to Florence souvenirs has something special for every shopper.

1. Top foodie souvenirs from Florence (fine foods and wines to take home)

When it comes to souvenirs from Florence, food is always a winner—and honestly, our top pick.

This city is a paradise for food lovers, and bringing home authentic Italian treats is the perfect way to keep the experience going. Stock up on dry pasta, traditional sauces, artisanal cheeses, salami, Tuscan olive oil, locally roasted coffee, fine chocolates, cantucci, and regional spices.

Whether for gifts or your own kitchen, these goodies are a delicious reminder of your time in Florence.

We always stock up with several packs of cantucci cookies from the Leonardo Firenze store — the perfect souvenir!

Our favourite places for buying foodie souvenirs in Florence:

• Leonardo Firenze (Via Porta Rossa, 14R) is a delightful little sweet shop tucked away in the heart of the city. Their handcrafted treats are truly special—don’t leave without trying the cantucci or the brutti ma buoni (we’re obsessed with the pistachio ones!). Best part? You can sample before you buy.
  
  
• For chocolate lovers, Venchi is a must. This iconic Italian chocolatier is famous for creamy cremino, nutty gianduiotto, and pistachio-filled goodness. They also offer beautifully wrapped gift boxes and indulgent chocolate spreads. Find them at Via dei Calzaiuoli 65R, Via Calimaruzza 18, or inside Santa Maria Novella station for a quick treat on the go.
  
  
• Tea enthusiasts will love Via del Tè, a stylish Florence shop known for premium blends you won’t find anywhere else. Their teas come in elegant packaging, perfect for gifting. Along with unique teas, they carry lovely teapots, mugs, and tins. Check out their main store near Piazza della Signoria (Via della Condotta 28R), or stop by their other locations on Via Santo Spirito or Piazza Lorenzo Ghiberti.
  
  
• Eataly is a foodie’s paradise just north of the Duomo. Packed with Italian gourmet treasures—from focaccia and artisan cheeses to aged balsamic and olive oil—it’s ideal for gifts or treating yourself. There’s also a great wine selection (around 700 labels!), plus a café and full-service restaurants if you get hungry while browsing.
  
  

Best Florence food markets:

• Mercato Centrale, just steps from the Basilica di San Lorenzo, is a lively indoor market filled with local flavours and artisanal products. We love picking up aged Parmigiano Reggiano, handcrafted salami from small producers, extra-virgin olive oil, and gourmet pasta—some of our favourite foodie finds in Florence. You’ll also find fresh pasta and gnocchi here, perfect for cooking a proper Italian meal back at your accommodation (Casa di Chiara is our Florence base). And if you get hungry while browsing, there are plenty of ready-to-eat options for a quick, delicious lunch.

• Sant'Ambrogio Market, located in the charming Santa Croce neighbourhood, offers a more local and authentic experience. We love stopping by La Botteghina dell'Augusta di Aglietti Leonardo, famous for its truffle products. Another must-visit is Il Cernacchino, where you’ll find an excellent selection of bulk foods, canned goods, and other regional specialties.
  
  

2. Organic fragrances and skincare souvenirs from Tuscany

All over Florence, you’ll find shops selling authentic natural cosmetics made with the finest Tuscan ingredients. From facial creams and body lotions to beautifully scented soaps and fresh perfumes with floral and citrus notes—the options are endless.

Where to buy fragrance and natural cosmetic in Florence:

Erboristeria De Herbore (Via del Proconsolo 43R), one of our favourite spots, a cosy shop we discovered just outside the Bargello Museum.

They offer everything natural—from shampoos and face creams to organic essential oils and perfumes. Their beautifully wrapped soaps smell amazing, and the friendly staff make shopping a joy. We grabbed a few as gifts and loved every minute there.

For a luxury experience, head to the historic Officina Profumo-Farmaceutica di Santa Maria Novella on Via della Scala, near the train station.

Walking in feels like stepping into a fragrant museum. You can sample their perfumes, oils, skincare, and herbal remedies, with helpful staff ready to guide you. We especially love their Acqua della, a fresh citrus scent with a warm musk base—perfect for a special gift.

If you’re wondering what to buy in Florence on a budget, L'Erbolario on Via del Corso 23R is a must-visit. This charming shop offers high-quality natural cosmetics like creams, lotions, and fragrances at great prices. The staff are super friendly, and they even offer beautiful gift wrapping.

Looking for a unique gift from Florence? Stop by one of Dr. Vranjes’ three charming shops around the city—near Piazza San Marco (Via San Gallo, 63R), between Via Tornabuoni and Piazza Santa Maria Novella (Via della Spada, 9R), and near Piazza Beccaria (Borgo La Croce, 44R).

These boutiques specialize in elegant home and car fragrances that smell absolutely incredible the moment you walk in. They also carry a few perfumes and skincare items. Their signature Firenze scent makes for a perfect Florence souvenir or thoughtful gift to bring home.

3. Handmade ceramic souvenirs from Florence that last

Florence is famous for its beautiful, handmade ceramics, and exploring the city’s ceramic shops is a treat in itself. From colourful plates and bowls to hand-painted cups and decorative pieces, Florentine ceramics are the perfect way to bring a little piece of Tuscany back home.

Where to buy ceramics in Florence:

• MG Design – Via Ghibellina, 119R (bright, playful designs)
• Ceramiche Artistiche Migliori – Via de’ Benci, 39R (traditional styles)
• Le Mie Ceramiche – Via Giuseppe Verdi, 8R (beautiful hand-painted details)
• Ceramiche d’Arte Parrini – Via de’ Cimatori, 34R (classic Tuscan charm)

Also worth a visit are La Botteghina del Ceramista (Via Guelfa, 5R) and Sbigoli Terrecotte (Via Sant’Egidio, 4R), both full of character and local craftsmanship.

If you’re near the Santa Maria Novella train station, check out the artisan stands in Piazza di Santa Maria Novella—you might spot some cute and affordable ceramic souvenirs there too!

Whether you're looking for something practical or purely decorative, Florentine ceramics make unforgettable, one-of-a-kind gifts or keepsakes from your trip.

4. Florence’s best floral souvenirs

Looking to surprise someone special or celebrate a meaningful moment during your trip? Flowers are always a timeless gift—and in Florence, they’re extra special.

Fun fact: the name "Florence" comes from florere, which means “to bloom”—so it’s no wonder the city is full of beautiful flower shops!

Across the city, you’ll find lovely boutiques offering fresh bouquets, floral arrangements, plants, and even flower-inspired home gifts.

Where to buy floral gifts in Florence:

One of our favourite spots is Floruit (Via dei Fossi 3R), just a short walk from Ponte alla Carraia. This stylish flower concept boutique is perfect for anyone looking to make a lasting impression.

They offer preserved roses in elegant vases, boxed floral arrangements, room fragrances, candles, handcrafted ceramics, artwork, and more. The staff are warm and helpful—it’s the kind of place that’s almost impossible to leave without picking up something beautiful.

Another charming stop is I Fiori della Signoria on Via della Condotta 27R (one of our favourite shopping streets in Florence). This sweet little flower shop is filled with fresh blooms, and the lovely shopkeeper is always happy to create custom bouquets tailored exactly to your vision.

It’s a great pick if you’re planning a surprise for someone—or even looking for Florence wedding flowers. They also offer pre-ordering for easy pickup.

Whether you’re after a thoughtful gift, a romantic gesture, or a stunning souvenir, Florence’s floral shops offer something truly special—and beautifully local.

5. Marbled paper and handcrafted stationery souvenirs from Florence

Looking for a truly unique souvenir from Florence? Skip the usual and go for something artistic—paper goods and stationery!

Florence is famous for its beautiful marbled paper, a traditional Italian technique that creates flowing, stone-like patterns in rich, elegant colours.

One of the most iconic styles is Florentia paper, known for its floral, decorative designs that make any item feel like a little work of art.

Where to buy marbled paper in Florence:

During one of our strolls between Casa di Chiara, our Florence apartment, and the Centro Storico, we stumbled upon Riccardo Luci’s artisan workshop at Via del Parione 35R—a real gem!

His shop is filled with handcrafted treasures like marbled notebooks, book covers, photo frames, wallets, and gorgeous sheets of marbled paper. We even found a heart-shaped marbled jewelry box for just €10—an affordable and elegant souvenir!

If you have time, we highly recommend joining one of their marbled paper workshops—a fun and hands-on way to learn the craft and take home your own creation.

Want more places to explore? Don’t miss these other fantastic paper shops in Florence:

• Il Papiro – a classic for marbled paper and writing sets
• Il Torchio di Erin Ciulla – known for handcrafted journals and bindings
• Alberto Cozzi Rilegatore Firenze – a historic bookbinding and paper workshop

Whether you're into journaling, sending handwritten notes, or just love beautiful keepsakes, Florentine paper goods are lightweight, meaningful, and perfect to pack—making them some of our favourite Florence souvenirs.

6. Handmade Florentine leather goods for every style

If you’re into leather, Florence is basically a dream come true. Just wandering around the markets and shops, you’ll find everything from beautiful handcrafted leather bags in Florence to soft, buttery leather jackets made right here in Tuscany.

Want something that really stands out? Pick up a Florentine leather jacket—they’re known for their quality, perfect fit, and that amazing soft feel. Many shops even do custom sizing, so you can get one made just for you.

Looking for smaller, easy-to-carry souvenirs? Handmade leather wallets, belts, and keychains are classic Florence leather souvenirs that make great gifts.

And if shoes are your thing, don’t miss the chance to grab a pair of handmade Italian leather shoes—stylish, comfy, and built to last.

Where to buy leather products in Florence:

• Furò e Punteruolo
• The Bussetto Florence
• Bottega Velasca
• Derricks Firenze
• Mannina
  
  

7. Beautiful handmade jewelry from Florence’s best goldsmiths

Florence is great for buying beautiful jewelry, with many peaceful shops to explore. For unique, Renaissance-style pieces, check out Alessandro Dari, where everything is handmade (though a bit pricey).

At Casa Orafo, you can watch goldsmiths work their magic. For something more affordable, Giovanni Raspini offers silver items, charms, bracelets, and even home decor.

The famous Ponte Vecchio is lined with jewelry shops selling all kinds of pieces. You can find a nice ring for about €100, though prices change depending on the shop, gold quality, and design. There's so much choice, it might be hard to pick just one thing!

If you want to spend less, try Fiori del Tempo on Via del Corso for creative silver jewelry at good prices. Or visit the historic Torrini shop in Piazza Duomo, which has both classic and modern pieces.

Cellini Gold (Piazza di Santa Croce) - go here if you want to buy a pair of golden earrings, a necklace or a golden ring; the staff is friendly and helpful, prices are competitive and products are of high-quality.

8. Silk products - soft, elegant and uniquely Florentine

The beautiful silk fits perfectly with Florence's artistic style. Make sure to visit Antico Setificio Fiorentino, Italy's last silk mill. Buying a silk scarf in Florence lets you bring home a piece of this lovely fabric.

Florentine silk is elegant and top-quality, with each item showing the rich history and skilled craftsmanship of local artisans.

A silk scarf from Florence is more than just a fashion item; it's a symbol of the city's long tradition in silk-making, combining rich texture with detailed design. It’s a timeless souvenir that captures the essence of Florence's beauty and skill.

9. Designer clothes, shoes and bags

For a luxury shopping go to Via de' Tornabuoni, the home of Florentine fashion houses like Gucci and Salvatore Ferragamo.

You'll also find high-end brands such as Prada, Fendi and Armani, alongside many international fashion and jewellery boutiques. It’s hard to miss Via de’ Tornabuoni if you’re strolling around the city’s historic centre. It's situated between the Piazza della Antinori and the Ponte Santa Trinita on the River Arno. 

10. Classic Italian kitchen gifts you’ll love from Florence

While savouring Chianti and fresh pici pasta, don’t miss out on the amazing Florence kitchen souvenirs that bring the magic of Italian cooking home.

For food lovers, Florence is a treasure trove of artisan Italian cooking tools and handcrafted kitchenware from Florence that add authentic Tuscan flair to any kitchen.

Start with Tuscan olive wood utensils—each one unique, smooth, and subtly fragrant. Spoons, cutting boards, and salad servers are perfect Florence souvenirs that capture rustic charm.

Where to buy kitchen products in Florence:

• Two selling kitchen staff in Florence, that we love are: Bartolini on Via dei Servii (close to the Duomo) and Annibali-Chiti on Via dell'Ariento, directly across from the Mercato Centrale. We bought a small cutting board (tagliere in Italian) made from local olivewood. If you've not seen things made of olive wood, it can be a very pretty wood, with colourful swirls and eye-catching figure.
• Ratafià, located near Piazza Tasso, is a concept store and laboratory offering handmade aprons and kitchen accessories, all crafted from natural fabrics and dyed with eco-friendly colours.
• We love to visit Coin Department store (a short hop from the Uffizi), where you'll find a range of Italian kitchenware and cookware on the top floor. 

What to buy in Florence, Italy cheap

Florence may be famous for luxury fashion and fine leather, but it's also full of affordable shopping options perfect for travellers on a budget.

Across the city's markets, small boutiques, and souvenir shops, you'll find a huge variety of low-cost Florence souvenirs with local charm.

A pack of artisanal cookies makes an ideal and affordable souvenir from Florence — a delicious way to bring home a taste of Tuscany

Popular cheap buys include beautifully packaged natural soaps (Erboristeria De Herbore - Via del Proconsolo 43R), hand-painted ceramic magnets, artisanal cookies, and small bottles of Tuscan olive oil.

You can also find stylish scarves, handmade paper goods, Florentine stationery, and costume jewelry at very reasonable prices.

We love to grab a wedge of Parmigiano and a whole salami from Mercato Centrale.

A package of dry pasta and a jar of pesto make a wonderful gift from Florence. Typical Tuscan pasta are: busiate (spirale-shaped), bucatini (thick spaghetti with a hole), pici (pasta nests), gigli (lily shaped pasta), linguine (thicker and flatter than spaghetti). Head to Eataly (close to the Duomo) for a range of pasta options.

If you are after sweet souvenirs from Florence (like we do), then a visit to Leonardo Firenze on Via Porta Rossa 14R is an absolute must. This charming little bakery has completely stolen our hearts—and our taste buds.

We’re obsessed with their brutti ma buoni cookies—don’t let the name fool you, these “ugly but good” treats are pure magic. The pistachio flavour is our fave—crunchy, nutty, and impossible to eat just one.

A small bag costs about €6, totally worth it. Their cantucci cookies are a must-try and make great, affordable souvenirs—perfect with espresso or dessert wine. Don’t miss their soft, rich Colomba and Panettone—totally addictive!

No space in your bag? Order Florence souvenirs online instead

Tuscan olive oil producers ship their products to customers around the world

Don’t worry if you didn’t grab your Florence souvenir while you were there—lots of local shops sell their products online and ship worldwide, so you can still bring a little piece of Florence home.

This is especially handy if you had your eye on some quality Tuscan wine or olive oil but didn’t want to deal with packing bottles in your suitcase. Many shops will wrap everything up safely and ship it straight to your door.

While we wait for our next trip to Italy, we order Venchi chocolate online to enjoy a little indulgence in the meantime.

More useful info on shopping in Florence:

What are the business hours of stores in Florence?

In the city center of Florence, shops stay open all day and don't close for lunch. But as you get farther from downtown, many places still follow the old way - they open at 9am or 10am, close for lunch at 1pm, then open again at 3pm or 4pm. These stores typically close their doors around 7:30pm or 8pm.

Most stores operate Monday through Saturday and stay closed on Sundays. Before you go shopping, it's wise to check when the store you want to visit is open.

Do Florence stores prefer cash or card payments?

In general, most Florence shops accept both cash (Euros) and major credit cards, though some smaller stores and markets may prefer or only accept cash. It's always good to carry some cash as a backup.

Just keep in mind that if you pay with cash, you might need to ask for a receipt since they don't always give one automatically.

How to get a VAT refund when shopping in Florence

If you spend €175 or more in one store (purchases can’t be combined), you can ask for a VAT refund. After shopping, fill out the refund form with the store, then head to Customs before your flight to get it stamped. Make sure to have your form, receipt, and purchases ready to show.

Refund may be issued on the spot or sent to your credit card. It’s a simple way to save some extra cash while shopping for your favorite Florence souvenirs!

Final thoughts on what to buy in Florence

Honestly, shopping in Florence is one of our favourite things to do. There’s just so much cool stuff to bring home! We always end up with a pack of cantucci (because how can you not?), a bottle of Chianti, and some kind of handmade trinket we didn’t plan on buying but couldn’t resist.

From the markets to the little hidden shops, it’s so much fun just wandering and seeing what catches your eye. So yeah—leave a little room in your suitcase. You’re definitely going to find something you love.

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